Vogue Club Concept Card
Vogue tasked us with the business objective to create a curated and global membership proposition, designed for a digital audience, that can be monetized. Since Vogue Club is a new membership proposition, not tied to a market or existing subscription, this offered a unique opportunity for the concept to be built for Vogue readers looking to upgrade for more.
In addition to an online platform, Vogue Club will offer a second tier that includes a physical membership card that grants access to exclusive access and unique experiences. Through the membership card, Vogue Club members will have access to curated recommendations from Vogue and Vogue partners, such as; exclusive Vogue collectables that are exclusively made for members. Through partnerships with existing Vogue partners, members will receive exclusive discounts and early access to shopping events. Inspired by the phygital macro trend in fashion, Vogue Club members will be provided with a global semi-access membership to Soho House.
I was tasked as the Creative Director and Producer for the physical membership card. The design is heavily inspired by motifs of natural elements and the human fingerprint to identify a personalization of Vogue and their profile as a brand.
